Events can take many different shapes and sizes. They could be modest gatherings or big international assemblies. They may also be conventional, unique, and unusual.
Rather than getting too caught up in details, let’s examine the 7Ps in a way that is relevant to all kinds of situations. You’ll also find some popular and crucial questions as you continue reading, which will assist you in reflecting on your selecting procedure.
Purpose
Firstly, what is your ultimate objective? Sales volume, generation of leads, and building a brand. Think about it, make sense of it, and keep your focus on it. It can serve as your guide during the entire planning process. Even if you are designing two different experiences—one for those who attended in person and another for virtual ones—your aim will remain consistent because all of the people in your target audience have signed up for the same experience.
Place
You know just where to find the best location for your personal gatherings. However, it would be beneficial if you looked into any potential scheduling conflicts that would affect your partners, suppliers, or guests. Keep in mind that people are still having fun on holidays, being occupied, and watching the NBA Finals. Therefore, don’t think that having an online attendance option renders the date and time of your event unchangeable.
Partners
Arrive early. Participate frequently. Well done on incorporating aspects of virtual events that you are unfamiliar with! Don’t forget to factor in the extra time required for training and correspondence between you and your exhibitors. You should also contact sponsors earlier than usual to engage them and stimulate their interest in the unique opportunities that result from a hybrid event concept. If your partners are informed and on board, it will be easier for them to tell their networks about the event.
Plan
Captivating material and thoughtfully designed different audience experiences are the keys to a successful hybrid event. Your guests will only stay if they are entertained, regardless of whether they are there to shop or learn. Draw them in with short content bursts, for twenty minutes at a time, especially when they’re online.
Practice
All of your efforts to prepare will have been in vain if, on the day of the event, you find out that parts are running behind schedule or that a technical issue needs to be resolved. Exercise, exercise, exercise! It doesn’t make anything “perfect,” but it does catch mistakes before they cause major problems. A live digital broadcast will surely encounter technical difficulties. Therefore, make sure you have tech experts helping with the backend operations of the show. During a practice, fix any dead air moments you detect. If using a few already recorded segments helps the flow, think about doing so. Sponsored content could be a great segway.
Promote
A cohesive style and a clear message will make it easier to communicate the original goal. All of your available platforms—social media, email lists, and website—as well as any paid promotion or public relations you might be involved in, will be synchronized. Encourage your partners and all new registrants to help spread the word. Even if online involvement is free of charge, make sure you’re getting in touch with everyone and getting their contact details in the days and weeks leading up to the event.
Post-show
Even if you are unable to send your guests a thank-you email in advance, you still need to have one prepared. Quick satisfaction surveys are crucial to help you figure out what went well and what has to be improved for the next time. Don’t forget to stay in touch with your suppliers, sponsors, and other partners. They will probably find your thoughts on the event encounters interesting and will be able to offer some helpful suggestions.
Conclusion
Mastering the 7 P’s of event management is crucial for ensuring the success of any event, whether it’s a small gathering or a large-scale conference. By focusing on purpose, place, partners, planning, practice, promotion, and post-show activities, you can create memorable experiences that resonate with your audience.
At Gold Feather Events, we specialize in bringing these key elements to life. As a leading corporate event management company in Hyderabad, we are dedicated to delivering exceptional events that exceed expectations. Whether you’re planning a corporate conference, a hybrid event, or a unique brand experience, we have the expertise to succeed.
Contact us today to start planning your next corporate event with Gold Feather Events!
